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The Top 5 Benefits of Email Marketing and E-Newsletters
January 31, 2019
Here at Practice Growth Agency, we’ve touched on pretty much every major form of digital marketing except one- email. Email is often overlooked when it comes to marketing, but it’s one of the quickest and easiest ways to build a dedicated patient base and get an impressive ROI. Emails and E-Newsletters are cheap and quick to set up and send, making them one of the best marketing methods for practices with tight budgets. Before we get into our list, here are some quick stats if you’re still not convinced of the power of email marketing:
E-Newsletters and email generate on average £38 for every £1 spent, which is a 3,800% ROI
93% of B2B Businesses use email to distribute content
80% of businesses say email marketing drives customer acquisition and retention
88% of smartphone users actively check emails on their phones
53% of ALL emails are opened on mobile devices
These stats are not to be sniffed at, and prove that email makes it so easy to connect with your patients- and this leads perfectly into our first benefit of marketing with email:
Builds strong customer relationships- email is perfect for letting your patients know what is happening with your practice. Patients who sign up to an emailing list genuinely want to be kept up to date with the latest developments, deals or offers your practice is providing. Both snail mail and phone calls are costly, both in time and money, but email lets you quickly reach out to potentially hundreds of patients simultaneously. Most people check their phones before they’ve even gotten out of bed in the morning, and your practice could be one of the first things someone thinks about in their day if you’ve sent them an engaging email.
Helps develop a strong brand- in the same way as blogging, email gives you the opportunity to create a strong and unique voice, style and image for your patients. Email marketing gives you a direct line straight to the inbox of patients who already want to know what you have to say, so by keeping a consistent style and voice across all of your emails, you can almost guarantee patient retention.
Become an expert with your content- email is a platform for you to really show your patients that you’re an expert in your field; it doesn’t have to only be about delivering coupons and sale information. A great E-Newsletter will ideally keep your patients up to date with your practice, as well as providing interesting content that your subscribers will enjoy reading or watching. If you write a regular blog, pop some of the best ones into a newsletter to reach patients who don’t visit your social media pages or website often.
Email is efficient- in terms of both time and money, email leads the pack in efficiency. Designing a professional email marketing campaign is neither complicated nor time consuming. Sending emails to a large number of subscribers cannot be beaten in terms of Return on Investment- even if you only get a handful of new purchases or patients after sending emails to 100 people, the return still far outweighs the time and money spent on composing the email.
Credibility- for a small practice, credibility is one of the biggest hurdles to overcome- why should someone give you their business when your name isn’t as recognisable as the brand down the road? Well, by using email marketing, you can build credibility by staying in contact with your patients and rewarding their loyalty with offers and deals. The more patients hear from you and your business, the more they will trust you!
So there we have it- a pretty comprehensive list of reasons why you should be using email marketing right now! Don’t worry if you are unsure on how to get started with E-Newsletters and emails, because that’s what we’re here for at Practice Growth Agency- just give us a call on 0208 123 3541 and we will get you started in no time!