The Top 10 Tips for Successful Facebook Marketing
I know what you’re all thinking- ‘another blog about Facebook? Surely there can’t be that much more to talk about!’ Well, dear readers, that’s where you’re wrong. Facebook is constantly evolving, its algorithms always changing, and like all aspects of digital marketing, it pays to be on the ball when it comes to social media. With that in mind, here at Practice Growth Agency we’ve collated 10 top tips so you can market efficiently and successfully on Facebook.
Profile Picture- As in real life, on Facebook first impressions are so important. Your profile picture will be the first thing potential patients see of your practice- so to that end, make your profile picture simple, attention grabbing and on-brand.
Cover Photo- In a similar vein to your profile picture, your cover photo is another opportunity to impress visitors to your Facebook page. A good cover photo should tie in with your profile picture, but also expand on your brand’s message and identity. (Extra tip: Facebook have recently introduced cover videos, so maybe try this out to add a bit of movement to your profile)
Video, video, video- If you’ve been following us at all lately, you’ll know we never shut up about video, and for good reason! Engaging, short and informative videos can make all the difference when you’re an emerging practice on Facebook, and video is only going to get more essential in the future.
Variety is the Spice of Life- Video is super important, yes, but it’s not the be all and end all of Facebook marketing, and by no means should it be the only thing on your business page. Diversification is the way forward here; a good mix of interesting articles and think-pieces related to your field, videos, self-promotional content and external links (to your website or blog) will ensure you can exploit Facebook’s algorithms and make every post count.
Good Timing is Essential- A crucial factor in optimising engagement on your page is timing- or when you post your content. Generally, the best time to post is early afternoon on the weekdays, but you’ve got to consider your specific audience, and when the majority of them will be scrolling through Facebook. Trial and error is the best way to discover your optimal posting time.
Integrate- If you’re on other social media sites (which you probably should be), don’t be afraid to advertise and link to your Facebook on these sites. Brands should take steps to funnel as many of their website visitors, email list and past patients to Facebook- no one should be left unaware of your Facebook presence.
Respond Quickly- Good customer service is always a number-one priority in B2C businesses, and it’s no different on Facebook. After reaching out to a business on Facebook, the average consumer expects a response within 4 hours, yet the average brand response time is 10 hours! Make sure you’re on the right side of this statistic, otherwise potential patients will drop like flies.
Analyse and Improve- Facebook is fantastic when it comes to analytics. The site makes it so easy to see how many impressions, engagements and clicks you’re getting on your posts, as well as your demographics- so you can see if your target audience has been reached, and if not you can take steps to improve.
Be Specific- When it comes to using paid ads on Facebook, the more targeted they are, the better. Facebook allows you to get super-specific in terms of targeting location, interests and demographic, so you can really zero in on your target audience and get the best results.
Experiment- Above all, Facebook allows practices a great deal of flexibility regarding ads. Their recently released ad-creator platform means you can experiment with creative and interactive formats which best suit your target audience.
By no means do you need to implement any of this on your own- we get it, you probably have far more important things to do than mess around on Facebook! This is where we come in. Our team at Practice Growth Agency has a wealth of experience marketing on Facebook and all social media sites, and we’d love to work with you to grow your brand on the site. If you want to take us up on this offer, just give us a call on 0208 123 3541!