The Importance of Video Marketing

Here at Practice Growth Agency, we are always on the lookout for useful hints and tips to help you wonderful readers with marketing online. With that in mind, today’s blog is about possibly the most effective marketing tool you have in your arsenal- video. Video has always been an integral part of marketing, from the birth of television commercials in the 1960s all the way up to modern day, with video- heavy websites such as YouTube, Snapchat and Facebook. Video marketing provides practices with a versatile and shareable medium with which to interact with their patients, and the format has eclipsed more traditional marketing tools, with studies showing that marketing with video is 600% more effective than print and email combined! If you’re still not convinced of the power of video, here are a few statistics to consider:

  • By the end of this year, video will account for 80% of all consumer internet traffic.

  • More than 500 million hours of videos are watched on YouTube each day, and more video content is uploaded to the site in 30 days than major U.S. TV networks have created in 30 years!

  • Merely mentioning the word ‘video’ in an email subject line increases click-through rate by 13%.

  • 45% of people watch more than an hour of Facebook or YouTube videos a week.

  • Viewers remember 95% of a message when they watch it in a video compared to 10% when reading in text.

These stats are not to be sniffed at, and hopefully all of you are now convinced that video is the way forward when it comes to digital marketing in 2019. So, with that out of the way, how can you make sure that your videos are going to attract viewers and increase revenue for your practice? Well, we would hardly be the best digital marketing company in Brighton if we didn’t tell you at least a few of our tips and tricks!

  • Optimise for Mobile Viewing: Statistics show that over 50% of all online video is watched on a mobile device. To make sure that mobile users don’t get fed up of having to rotate their phone every time they watch your video, make it square! This way both mobile and PC users get the best viewing experience. In addition to this, 85% of Facebook videos are watched without sound, so if you have a social media presence on the site, consider adding captions to make sure every viewer gets your message.

  • Keep it short: There have been extensive studies conducted on the optimal length of time an online marketing video should be, and it’s unsurprising that in 2019 they need to be shorter than ever. With the average person’s attention span decreasing by the year, your videos definitely should not exceed 2 minutes.

  • Entertain the viewer: With digital marketing through video, you are totally at the viewer’s mercy- people aren’t going to want to see what you have to say if your video looks bland and uninteresting. Things like jingles, flashy logos, colour and music will all help to hold the viewer’s attention for as long as possible.

With all this in mind, we hope we’ve educated you on the power of video in digital marketing, and with 87% of online marketers using video content, there’s really no excuse for you not to! If you want to chat to us about any of the services we offer at Practice Growth Agency, don’t hesitate to give us a call on 0208 123 3541.