Marketing Jargon: Busted!

Here at Practice Growth Agency, we pride ourselves on using as little business jargon as possible, to make sure our relationships with clients are as straightforward and honest as possible. However, not everyone in the business is as considerate as us, and people new to marketing are often completely overwhelmed by the alien acronyms and bizarre phrases marketers spew without a second thought. If you are one of those people, don’t fear! We have you covered with this quick little rundown of the most common marketing jargon and what it all means.

  • SEO- SEO, or Search Engine Optimisation, is the process of developing web pages, digital content and online imagery so that they show up in browser searches – preferably towards the top of the first page.

  • ROI- Return on Investment is a percentage to help you figure out if an investment will make you money. It's simply calculated by dividing your net return from investment by the cost of the investment, then multiplying by 100. A positive ROI% means you’re making money, and a negative one means you’re losing it.

  • PPC- Pay-Per-Click is a form of online advert that you would most likely take out on a social media side like Facebook or a search engine such as Google. By advertising on these sites you are basically using their reach for your own gain- which is fine, just not free! This means every time your ad is clicked, you’ve got to pay for it.

  • CTA- CTA stands for Call to Action, and it normally takes the form of a button or module on your website or blog, inviting visitors to click it and gain more information. Common CTA phrases you might have seen include ‘Click here to find out more!’ or ‘Call now for a free consultation!’ The goal with a CTA is to invoke a response or interaction with your site or ad.

  • CPI/CPM- So, CPI is a lot like PPC but with a crucial difference. CPI stands for Cost Per Impression, and it’s a fee charged by the website you’re advertising on every time your advert is viewed. See, unlike PPC, potential customers don’t have to interact with the ad for you to shell out, just view a page that has your ad on it. CPM stands for Cost Per Mille (that’s fancy Latin for 1 thousand) and it’s through CPM that a website owner or publisher will most likely charge you- for example if a website charges £1 CPM, that means you have to pay a quid every time your ad is viewed 1000 times!

We hope this short jargon-busting session has been helpful, and that it helps you to avoid potentially embarrassing situations in the future! If you have any queries about what we do here at Practice Growth Agency, or want to join our long list of satisfied clients, give us a call at 0208 123 3541.