Branding is possibly the most important tool you have in your arsenal as a small business owner. Before a presence on social media or a flashy website, your brand must be at the forefront of your mind- your brand and how you market it will determine your success as a practice. Just think- when was the last time you called a cola-flavoured soft drink anything other than ‘Coke’, or how often do you call vacuum cleaners ‘Hoovers?’ This is how powerful a good brand can be. In tod