I am certain strong and stable is a statement, whichever side of the political divide you are on, that you’re probably fed-up hearing. Please don’t punch your laptop/pc screen or throw your mobile device from the nearest window, there is a relevance to your dental practice and the delivery of key messages in the election campaign of the last few weeks. How can a message go wrong? The key to selling any treatment or marketing your services successfully is predominantly reliant
I am delighted to be writing a series or articles for Irish Dentistry magazine regarding practice growth.
The first article, in the June edition, looks at growing pains and why you should engage your entire team to achieve practice growth. It can be found on pages 40 - 41 or you click here to read it.
Increasingly when I carry out practice evaluations the feedback I receive is that “We are trying, it’s not that we’re doing no marketing. We do social media and newsletters and promotions yet still we don’t get many new patients”. When I do some fact finding to see the efficacy of the aforementioned campaigns there can be some interesting observations. Firstly you cannot just pop a post on social media and expect a stream of calls to the practice. There is a widespread jaded